What an unbelievable week we had in Los Angeles at Cisco Accomplice Summit 2024! It was unbelievable to attach with so many companions and colleagues, sharing concepts and constructing relationships that drive our collective success.
Thanks to everybody who participated—whether or not in particular person or nearly. Your dedication introduced us right here, and your continued assist will hold us shifting ahead on this thrilling journey.
Ahead as One was our theme this yr, centered on how we ship buyer worth collectively and the way we join and shield prospects within the AI period. The resounding message all through the week was that by leveraging the whole ecosystem, we’re empowered to create distinctive buyer experiences—collectively.
Chuck Robbins, our Chair and CEO, mentioned it effectively: “We’re at a main inflection level as our prospects are feeling relentless stress to deploy AI infrastructure. They want our experience and expertise greater than ever, and robust partnerships are vital to their success.”
Introducing the New Cisco 360 Accomplice Program
At Accomplice Summit, we unveiled the brand new Cisco 360 Accomplice Program—one ecosystem, shared success. This program was constructed with enter from over 1,000 hours of suggestions from companions, prospects, and business analysts.
It builds on our wealthy {hardware} and networking legacy whereas evolving with in the present day’s shift to software program, subscriptions, and providers. This system helps all sorts of associate fashions, specializing in what issues most—driving worth via go-to-market methods, constructing capabilities, and fascinating deeply with prospects. Its portfolio-based framework ensures companions develop with us as we innovate.
The Cisco 360 Accomplice Program displays world affect, agility, and ease—and most significantly, it represents our dedication to working collectively and profitable as one ecosystem.
What this implies for you
Let me break it down into the three issues that matter most:
Cash. Time. And relationships.
For these of you who’ve constructed relationships with Cisco, your funding is protected. We are going to offer you instruments and sources to attain predictable profitability, offering stability and long-term success.
Additionally, you will have loads of time to transition. With 15 months to regulate—earlier than the brand new program takes impact on February 1, 2026—you possibly can transfer at your personal tempo with confidence.
Most significantly, this program is constructed with you on the heart, aligning together with your wants and supporting your development for years to come back.
A brand new method to measure associate worth
The Cisco 360 Accomplice Program introduces the Accomplice Worth Index, a brand new framework for measuring your contribution throughout 4 dimensions:
- Foundational: The maturity of your lifecycle or managed providers practices.
- Capabilities: Your funding in technical and different abilities.
- Efficiency: The way you land, retain, and renew buyer worth.
- Engagement: The way you join with prospects all through their journey.
This strategy ensures that your distinctive strengths—whether or not in Safety, Networking, Collaboration, Cloud & AI, Providers and Observability, and/or throughout a number of portfolios—are acknowledged and rewarded.
Amplifying your worth to prospects
We wish to spotlight the investments and capabilities that set you aside. That’s the reason we’re introducing two new designations: Cisco Accomplice and Cisco Most well-liked Accomplice; and can be sunsetting the prevailing Gold, Premier and Choose ranges.
These new designations replicate your strengths and dedication to excellence. We’re additionally investing in them to make sure prospects acknowledge their worth—making it clear why they need to select you as their associate.
All associate anniversary dates for present roles, ranges, and the Buyer Expertise Specializations can be prolonged to February 1, 2026. Through the transition interval, when you obtain a brand new position, degree, or Buyer Expertise Specialization, your anniversary date can be set to February 1, 2026, no matter when that credential is earned.
Subsequent-gen Specializations and boosting advantages
The shift from conventional Structure Specializations to Answer-based Specializations will proceed as we transition to the Cisco 360 Accomplice Program. We are going to develop subsequent gen Specializations that may assist you to differentiate your technical experience both extra deeply into one particular portfolio or throughout portfolios; going ahead, these specializations can be out there to our Cisco Most well-liked Companions.
Get began in the present day
We’ve some thrilling rapid steps out there to you:
We’re excited to announce the primary AI centered specialization. The Cisco AI-Prepared Infrastructure Answer Specialization was designed to fulfill demand for superior Cisco AI infrastructure options, delivered by skilled Cisco companions. This new specialization positions you to ship enterprise outcomes that matter most in the present day.
For Managed Service Suppliers (MSPs), we’ve additionally added two new Cisco Powered Providers Specializations:
- Safe Entry / Safety Service Edge (SSE)
- Industrial OT Safety
These will show you how to meet rising market demand for security-focused managed providers, whereas driving development with differentiated options.
Lastly, we encourage you to get skilled within the newest Safety & Observability options out there within the present Cisco Accomplice Program and Splunk Partnerverse. To assist your investments, we’re excited to announce cross-program associate specializations. These specializations, out there on November 20, 2024, will shield Splunk companions’ investments and permit Cisco companions to develop their experience and attain extra prospects.
Evolving incentives
To boost your profitability and competitiveness, we’re boosting our vary of advantages provided. You’ll profit from a mixture of upfront reductions and back-end rebates aligned to the worth you deliver to prospects.
As we already introduced at Accomplice Summit ‘23, our flagship rebates—VIP, Lifecycle Incentives, and Cisco Providers Accomplice Program (CSPP)—will roll into the brand new Cisco Accomplice Incentive, providing the identical rewards with a extra streamlined strategy.
We’ve expanded the Buyer Evaluation Incentive to cowl Networking and Collaboration, along with Safety. These proactive assessments not solely establish new alternatives but in addition improve buyer loyalty and speed up deal approvals.
The Carry out Plus program now presents much more methods to earn, with elevated payout ranges and rewards for development throughout architectures and midmarket prospects.
Lifecycle Incentives additionally continues to evolve, including new incentives for Enterprise Networking, Safety, and Information Middle, plus new Buyer Expertise use instances like Duo. We’ve simplified monitoring with a brand new single-step view in Funds Supervisor, making it simpler to foretell earnings.
Wanting forward
Over the subsequent 15 months, we’ll roll out this system in a phased strategy beginning with a deal with the Safety portfolio and offering deeper insights into your group’s worth index. Then we’ll roll out extra indices for Collaboration, Networking, Cloud & AI, Providers, and Observability —all accessible on Accomplice Expertise Platform (PXP).
The Cisco 360 Accomplice Program displays every little thing we’ve heard from you—your insights, challenges, and ambitions. We all know that predictable development fuels your capacity to innovate, make investments, and create significant outcomes for patrons. And we’re dedicated to your profitability, offering the instruments and sources you want to unlock new alternatives.
Let’s join
I stay up for connecting with lots of you within the coming months via advisory boards, occasions, and one-on-one conversations. For extra particulars, go to the brand new 360 Accomplice Program web page to discover a wealth of sources and registration hyperlinks for upcoming webinars on the Cisco 360 Accomplice Program. You too can electronic mail askpartnerprogram@cisco.com with suggestions and questions.
And, when you missed my breakout session BIS 05 at Accomplice Summit—or wish to watch it once more—test it out on November 12 when it goes stay on the Accomplice Launch Expertise platform.
Collectively, we’ll transcend assembly buyer expectations—we’ll exceed them!
Unsure we wish to assure this profitability forecast, esp in writing?
Watch breakout session BIS 05 at Accomplice Summit on Accomplice Launch Expertise
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
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