Merlin Cycles have labored with Crono for a variety of years now. We have been impressed with the vary and high quality of their workmanship from the primary day we noticed them, and are proud to be the one retailer within the UK to buy them from. A model that’s well-known in Europe, Crono have been producing a number of the greatest biking sneakers since 1973.

We meet up with Bengt from Crono to inform us a bit of bit extra in regards to the model.

Inform us a bit in regards to the historical past of Crono sneakers? When did the corporate start and the place are you primarily based?

We’re primarily based in Treviso, within the Veneto Area – the heartland of Italian Biking. Wealthy in biking historical past, well-known climbs, nice meals and wine. The key a part of the Italian biking business is predicated within the Veneto Area.

Italy have to be a incredible place to trip bikes. Do the individuals who work at Crono trip bikes themselves?

Some are, however all are consultants in shoe making with lengthy expertise from shoe making.

What number of sneakers per yr do you make? 

We’re proud to supply a restricted amount round 25.000pair yearly. It’s a restricted amount, however that allows us to deal with the standard of the product for the higher a part of the market.

What’s the key promoting level of Crono sneakers versus the competitors?

We produce our sneakers ourselves in our personal manufacturing unit. We’ve got full management of the event of the sneakers and the manufacturing is run by skilled individuals of shoe making. We use the perfect supplies solely. We’re happy with the MULTICONTACT CLOSURE SYSTEM which we developed along with BOA. The MULTICONTACT CLOSURE SYSTEM trickles right down to the ARCH WRAP SYSTEM for extra inexpensive fashions. Snug sneakers for efficiency driving

Which self-discipline are you seeing is the most well-liked on the minute? How has the market modified for you? 

Gravel is a pleasant addition to the present highway and MTB segments, which stay robust. We do anticipate additional progress of high quality sneakers for segments like bike packing, for instance. We’ve got developed particular sneakers along with Vibram for the perfect driving expertise.

Why did you select Merlin as your unique UK accomplice? 

Merlin is a severe accomplice, centered on the efficiency a part of the market. Very responsive and fast to market with its internally built-in advertising workforce. Merlin has educated workers with efficiency driving expertise.

What can we anticipate to see over the subsequent few years from Crono? 

Steady improvement with improved manufacturing know-how in collaboration with riders and companions. We’re at the moment investing new and fashionable equipment, and you’ll discover attention-grabbing new options in future fashions to come back. We may even proceed to spend money on strategies that defend the atmosphere, respecting human values, and prioritizes the well-being of our clients and workers.

Thanks on your time Bengt

See the total vary of Crono Footwear out there completely from Merlin Cycles right here