The large information within the auto world is Jaguar’s controversial rebranding:
Apparently they’re going all-electric:
And in so doing they’ve evidently solid their lot with some kind of dystopian genderless future:
After all, Dudley Moore pitched the definitive Jaguar advert marketing campaign method again in 1990, and it stays the highway all of us want they’d taken:
In the meantime, over at Volvo, they’re making movies about how if you happen to don’t purchase one your spouse and unborn little one are going to die:
Volvo posted a 3 min and 46 second advert on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes towards each single rule you may take into consideration as a social lead. Size. Format. Over-produced.
Each remark below the advert stated it… pic.twitter.com/wkmghuP4ye
— Guillaume Huin (@HuinGuillaume) November 21, 2024
Oh, give me a break.
This too is method off the mark, and as soon as once more one want look no additional than this:
What the hell do they pay these advert businesses for, anyway?
Talking of media, no one’s written extra insightfully than me on the position of the gravel bike in trendy American cinema:
And right here’s the newest movie to function a gravel bike-riding protagonist:
I haven’t truly completed watching it but, and whereas it’s definitely not the worst film I’ve ever seen, I wouldn’t precisely implore you to drop every thing you’re doing and watch it instantly, both. Nevertheless, not like the Ben Affleck debacle, it’s extremely important in that it’s maybe the primary time in trendy film historical past a filmmaker has used a bicycle to convey the optimistic traits of a personality. Till now, it’s all the time been the automobile of alternative for bizarre man-children:
Or bizarre man-children:
Or else their polar reverse, the Salinger-esque reclusive previous fusspot:
However now we’ve got for maybe the primary time ever a fiercely impartial and very succesful ex-Marine who finds himself in a Rambo-esque battle towards legislation enforcement, the system, and society as a complete, and his use of a bicycle as his major mode of transportation is used to not mock him, however as an alternative to ascertain him as a self-sufficient renegade and licensed badass.
However, there’s one main drawback, which is that within the film he’s preventing towards a small city police division that’s sustaining itself by participating in rampant civil asset forfeiture, and the plot is about in movement once they run him down and fleece him of the $30-or-so thousand he’s carrying in his backpack:
My drawback with that is that, instantly previous to getting run down, our hero is using with two headphones in, listening to Iron Maiden at prime quantity, and swerving everywhere in the highway, misplaced in a reverie.
So are we actually to imagine this extremely savvy and resourceful primary character could be that out of it whereas using by way of the deep south with a shitload of money in his backpack? Additionally, he’s on a gravel bike! Had he discovered an alternate route on a mud highway he may have prevented your complete scenario.
Oh, properly. I proceed to await a film through which a bicycle owner shouldn’t be, ultimately, utterly hapless. However at the very least he’s not sporting a helmet.
