This Should Be the New Purple, Even SRAM Is not Hiding It Anymore!

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We’ve identified {that a} new SRAM Purple group was within the works for fairly some time. We even noticed some fairly killer leaks of it on Twitter again in January. And now it looks like SRAM isn’t even attempting to cover it anymore. They posted this picture of Lidl-Trek’s Jonathan Milan successful stage 4 of the Giro d’Italia on their Fb, with what appears like these leaked levers.

Plus, a number of of their sponsored groups are posting photographs of bikes outfitted with an unreleased groupset. And now SRAM’s personal social media is teasing #newSRAM.

New SRAM Purple AXS, coming tremendous quickly?

unreleased new SRAM Red road bike groupset, teased by SRAM
(Photograph/SRAM)

The final fully new SRAM Purple eTap AXS groupset got here out greater than 5 years in the past. And it’s been raced on the high tier on the highway, cyclocross, and gravel ever since. But it surely’s time for a refresh, proper? We’ve seen the leaks. We’ve made predictions. But it surely appears just like the time is close to for an official launch.

unreleased new SRAM Red road bike gearing at Giro TT, drivetrain details by Velon
(Photograph/Velon)

Whether or not it’s Velon breaking down the large gear ratio on Daniel Martinez’s bike on the Giro d’Italia.

unreleased new SRAM Red road bike groupset, raced by Bora-Hansgrohe at the Tour of Hungary, photo by Sprint Cycling
(Hungary photographs Bora-Hansgrohe/Dash Biking)

Or Bora-Hansgrohe sharing dozens of pics from the Tour of Hungary with #TourdeHongrie.

Just about all the pieces we observed in January’s leak appears to have made it onto the professionals’ bikes.

We don’t have any official particulars to share but, however with the Giro in full swing, and groups and the model posting pics, it looks like a very good time to launch a brand new group… keep tuned.

SRAM.com



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