Right here’s some attention-grabbing information from Southern California’s Intense Cycles. Intense simply launched what they’re calling the Body First Program. It’s an IBD program that’s geared in direction of serving to the Unbiased Bicycle Sellers (IBD) with the challenges they’ve been going through these days. Intense says this system is designed to “empower the IBD and disrupt the damaged trade mannequin”.
Body First Program
It really works like this: Intense locations the seller on the heart of the bike buy journey. It’s there that the seller can create worth for the riders whereas producing money flow-positive margins with out the stock danger. Intense will likely be working with High quality Bicycle Merchandise (QBP) to supply pre-configured construct kits for Intense frames. This, in flip, will permit the seller to offer a customizable expertise for his or her clients whereas not bearing the heavy stock burden.
It additionally implies that as merchandise change and new ones are launched, sellers received’t be caught with bikes constructed with outdated elements that buyers now not need.
There will likely be some unique seller perks as nicely…
50k Parts
Sellers will likely be unlocking a catalog of fifty,000 distinctive elements, giving them the facility to fine-tune each element. This could optimize efficiency and permit them to craft a motorbike that’s one among a form.
300 Element Manufacturers
There will likely be 300 famend and 70 unique part manufacturers on the seller’s fingertips. The seller will be capable to push acquainted favorites or experiment with new mixtures.
Worth
With this new dealer-centric enterprise mannequin, constructing a customized bike doesn’t have to interrupt the financial institution, providing customizations at no further price.
A Phrase From Intense
“We imagine strongly that the present bike trade mannequin is damaged and that the IBD is the unlucky recipient of that brokenness,” mentioned Mike Carr, INTENSE Vice President of Gross sales and Advertising and marketing. “The brand new INTENSE Body First Program solves a few of the largest challenges that sellers face immediately whereas enhancing the worth of the IBD to the rider. Having a robust working partnership with High quality Bicycle Merchandise is paramount to enabling the success and effectivity of this program for sellers“.
Let’s Hear from QBP
“Retailers know their clients finest and, using our Customized Construct Kits, can effectively get precisely what they should ship the final word buy expertise for each rider who desires a customized INTENSE bike,” mentioned Invoice Schouman, QBP Vice President of Gross sales. “We inventory the merchandise and types that buyers need, they usually’re out there with dependable, just-in-time supply to our retail companions precisely after they want it“.
How Sellers Can Take part
- Step One:
Turn out to be a seller to achieve entry to the Intense Cycles B2B portal the place they will buy frames proper off the web site. - Step Two:
Sellers can optimize their clients’ builds by finishing the setup sheet with their biometrics and part specs. - Step Three:
Sellers order a body immediately from Intense Cycles and supply the elements from QBP, then assemble every thing within the store.
Hit the hyperlink beneath for extra data.
