Is Beautycounter Coming Again?

Beautycounter is quickly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”

Final week, Beautycounter Model Advocates (Consultants) discovered that Beautycounter might be closed/not-operational for fairly a while – till fall of 2024 at least. This was devastating information for me, and I do know lots of you who use and love these merchandise really feel very upset as nicely. I really feel like a rug was pulled out from beneath me. I had NO IDEA this was coming or that the corporate was on the verge of a significant transition. The truth is the week earlier than they paused operations, that they had simply shared a fragrance promo, and I had an e-mail drafted able to hit ship the subsequent day. Since I felt blind-sided, I need to present as a lot context as I’ve right here.

Beautycounter Closure FAQs

What occurred with Beautycounter?

In 2021, Beautycounter was bought by an funding agency known as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. Because the sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a completely new entity beneath a model new LLC.

So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however moderately overspending / poor choices on the administration aspect. For instance, transport and customer support at Beautycounter was once high notch. Through the years new transport suppliers and totally different customer support groups led to a less-than-ideal state of affairs. I can’t say for certain, however I guess these choices have been made to place revenue forward of individuals. And folks observed! My good friend Teri shares slightly bit extra concerning the enterprise aspect of issues in her weblog submit right here.

We’ve been instructed instantly from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher.

Gregg and her staff are working diligently to rebuild the tech, processes, and platforms that may enable Beautycounter to return with the identical formulations, packaging, and firm title. Initially they have been going to proceed operations as standard and re-launch in Could, however Gregg made the onerous determination (which she shared tearfully with us) that it might be smarter of them to pause operations and comb via each course of than proceed to run as Carlyle had (assume transport distributors that have been taking too lengthy and contracts that want renegotiating).

I’m hopeful the brand new Beautycounter will launch later this yr. We’ve been instructed will probably be pushed by mission identical to it all the time has been, and that’s reassuring. Initially we have been instructed all the things was paused because it was, however now it seems like we’ll all be ranging from scratch with a brand new compensation plan, construction, perhaps new product line. Gregg has mentioned she hopes to convey again the advisor neighborhood in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and she or he is attempting to rebuild within the smartest method!

Whereas I don’t have a crystal ball, so I can’t say for sure what the long run holds, I’ve each intention of staying with Beautycounter if and when it resumes.

Can I nonetheless buy Beautycounter merchandise?

From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly signifies that orders can’t be positioned via the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so lots of you like and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy concerning the new perfumes that JUST launched. I heard from so lots of you that you just have been going to purchase a full dimension as quickly as the location reopened, and now you may’t 🙁 I’m attempting to ration the three bottles I purchased so that they final till the autumn (knock on wooden).

My Ideas

I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has grow to be an enormous a part of my id and on-line enterprise. Because the starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence business at giant. I used to be pleased with the massive steps Beautycounter took to enhance laws within the extremely unregulated magnificence business. Financially this can harm, however what hurts probably the most is considering all of the merchandise I’ve upstairs that may finally run out. I actually hope Gregg can convey them again to life.

I’m a loyal Beautycounter shopper, what can I do now?

If it is advisable to buy some Beautycounter merchandise: you may be capable of discover a small assortment at Ulta. Tip: your native retailer could have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.

In case you are on the lookout for new manufacturers: Beautycounter has been my “straightforward button” skincare and make-up, however I might be on the lookout for options. I’m performing some homework on my finish and looking out into different skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence e-mail checklist, you may add your e-mail right here for extra detailed data.

I’ve all the time liked that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten plenty of questions on the “subsequent finest suggestions” and listed below are some ideas. {These are affiliate hyperlinks.}

Colleen Rothschild

Colleen Rothschild is a model that I’ve tried and liked within the final yr. They’ve some merchandise that go with Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I would give the serums a strive quickly. The security requirements will not be fairly what Beautycounter is, however it’s thought-about a clear model. I’ll say that all the things Colleen smells AMAZING.

My Favorites:

Oliveda

Oliveda is a new-to-me model that lots of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The elements are clear and it’s touted to have unimaginable outcomes. I’m ordering a number of the finest sellers!

Issues Really useful To Me

Perks embrace free transport on $50, 365 day returns, and a free product should you take their skincare quiz!

I’m engaged on an extended submit about some swaps to make should you’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned.

Thank You

Thanks for the belief you’ve put in me to share suggestions and knowledge with you. Thanks for supporting my enterprise along with your purchases and your loyalty.