Whenever you consider social media, you may image viral TikTok dances or humorous memes on X. Within the enterprise realm, you may envision client manufacturers seizing trends-or creating them. Nonetheless, for B2B entrepreneurs, social media won’t instantly stand out as a significant a part of the advertising and marketing toolkit. But, overlooking it may imply lacking vital alternatives.
In at the moment’s advertising and marketing panorama, 83% of B2B consumers require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to increase model consciousness or entice new prospects on a funds, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has advanced from a “nice-to-have” to a “need-to-have” device for constructing model repute.
Crafting a social media technique, nevertheless, isn’t any easy process—it requires curating content material, scheduling posts, and analyzing channels. Specialists recommend posting wherever from as soon as per week to a number of occasions every day, relying on the platform.² So, how are you going to successfully handle this quantity?
Stream social content material with Cisco Advertising Velocity
Enter Cisco Advertising Velocity (MV), an award-winning co-marketing platform accessible completely to our Cisco companions. MV affords a social stream function, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be mechanically revealed to your accounts.
MV acts as your social strategist, managing put up quantity via auto-publishing or supplying you with the choice to approve and customise posts. You’ll be able to tailor your focus by choosing particular subjects, areas, and even languages. For extra insights on this function, try our coaching assets.
Social media as demand technology in Cisco Advertising Velocity
Past constructing model repute, social media performs a vital function in demand technology— in actual fact, 54% of B2B entrepreneurs generate leads via social media platforms.³ It’s an important device through the higher funnel phases, the place informative content material can increase purchaser consciousness and curiosity.
Visible storytelling has turn out to be particularly vital, with short-form movies and pictures delivering the highest ROI for almost half of entrepreneurs.⁴ Cisco Advertising Velocity can assist companions take full benefit of those tendencies.
For instance, our AI-Prepared Information Heart associate marketing campaign is designed to draw new prospects via Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embody curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these property to spice up visibility and join with their target market extra successfully.
Observe social metrics in Cisco Advertising Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising Velocity, companions achieve entry to social dashboards to trace and optimize their social media efforts. These dashboards will let you analyze efficiency knowledge, refine methods, and make data-driven selections for future campaigns.
All in all, managing social media generally is a vital funding, typically starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Luckily, Cisco companions achieve entry to Advertising Velocity’s complete social media administration instruments—at no extra value.
From automating content material to monitoring metrics, Cisco Advertising Velocity simplifies the complexities of social media administration, serving to companions save time, scale back prices, and obtain measurable outcomes.
Discover Advertising Velocity’s social media capabilities at the moment to remodel your advertising and marketing strategy.
For extra coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Advertising Report
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