The previous few months have been a little bit of a curler coaster journey for Revel Bikes. Again in mid-April, the model introduced it was shutting down operations shortly after launching three new bikes at Sea Otter. Then, simply a few weeks in the past, we discovered that Revel’s founder, Adam Miller, purchased the model again after its personal fairness homeowners had been foreclosed on. That announcement marked the start of a brand new chapter for the model, with one of many fundamental objectives of the corporate being to “make the most effective, most modern bikes we are able to.”
To try this, Revel has employed Mike Giese (@steezygiese765 on Instagram) as their new Director of Product and Inventive Director. Giese might be finest recognized for his fashionable driving and gorgeous POV movies on social media — in the event you haven’t seen them, I extremely advocate testing his Instagram feed. Together with the announcement of his hiring, we had been additionally reminded that he designed Revel’s unique Rail, Rascal, and Ranger fashions eight or so years in the past. Seems, he’s not simply good at driving bikes, however he apparently is aware of design them, too.
Giese is clearly a expertise on the bike and was sponsored by Evil Bicycles, ENVE, POC, and others for a few years. However whereas watching his high-speed POV movies, it was a lot much less obvious that he was working as an industrial and graphic designer the entire time. Not solely did he design the aforementioned Revel fashions, however Giese was additionally a member of the staff behind Belief Efficiency’s linkage forks. Extra just lately, Giese spent the previous two years working with GT Bicycles as its Head of Product, earlier than the model introduced it was pausing operations late final 12 months.
Now, Giese is formally bringing his expertise as a rider, designer, and engineer again to Revel as the brand new Director of Product and Inventive Director. In accordance with Revel, Giese is “an absolute legend with artistic design and engineering and can energy the model ahead in our new chapter of Revel Bikes.” We positively assume Giese is a strong addition to the Revel staff, and we’re excited to see what they prepare dinner up collectively.
Keep tuned at revelbikes.com
